Assure vs I guarantee you

When to use each in English, with meaning, register, and examples.

Assure

Top 1,000 (very common)B2verb

I guarantee you

Top 2,000 (common)
Most common: Assure
 AssureI guarantee you
Pronunciation🇬🇧 /["/əˈʃʊə(r)//əˈʃɔː(r)/","/əˈʃʊəz//əˈʃɔːz/","/əˈʃʊəd//əˈʃɔːd/","/əˈʃʊərɪŋ//əˈʃɔːrɪŋ/"]/🇺🇸 /["/əˈʃʊr/","/əˈʃʊrz/","/əˈʃʊrd/","/əˈʃʊrɪŋ/"]/🇬🇧 //aɪ ˈɡærənˌti jʊ//🇺🇸 //aɪ ˈɡærənˌti jʊ//
MeaningTo make someone feel sure about somethingI promise you that something will happen.
ExampleI assure you that everything will be fine.I guarantee you will love this new restaurant.
RegisterNeutralNeutral
How commonTop 1,000 (very common)Top 2,000 (common)
CEFR levelB2-
Part of speechverb
Collocationscan, hasten to, of, let me assure youguarantee satisfaction, guarantee results, guarantee success
Antonymsdoubt, disprove, deny-
Common mistakesConfused with 'ensure' which means to make certain something happens., Using it without a direct object; 'I assure that...' is incorrect., Mixing up 'assure' with 'insure' which relates to insurance.Omitting 'you' and saying 'I guarantee'., Using 'guarantee' with a noun directly instead of a personal pronoun., Confusing with 'ensure' which implies preventing something.
Usage notesUse 'assure' when you want to promise someone that something is true or will happen. It’s often used in more formal situations. Avoid using it in casual conversations where simpler verbs like 'tell' or 'say' might fit better.Use in informal to neutral conversations to assure someone. Avoid in highly formal writing or speeches.

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Assure
I guarantee you

Frequently asked questions: Assure vs I guarantee you

What's the difference between Assure and I guarantee you?

Assure: To make someone feel sure about something I guarantee you: I promise you that something will happen.

Which is more common: Assure and I guarantee you?

Assure is the most common in everyday English.

Can you show an example of each?

Assure: I assure you that everything will be fine. I guarantee you: I guarantee you will love this new restaurant.

Can I use Assure and I guarantee you interchangeably?

Not always. Assure and I guarantee you are related and overlap in some contexts, but they differ in register, how common they are, and usage, so swapping one for another can change the meaning or tone. Check the differences above before substituting.

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