Our Brand
Cool Mate is more than a name — it's a feeling. It’s how we show up, speak, and support people as they grow in confidence through language.
Our Personality
Cool Mate is smart, friendly, simple, and just a little playful. We’re not corporate, cold, or complex. We speak in clear, helpful language — because our users are learners, not legal experts.
Our Voice
We speak like a helpful friend — positive, casual, and direct. We avoid jargon and never talk down to people. We cheer users on, not stress them out.
Our Logo
Our logo is the 😎 emoji — simple, familiar, and unforgettable. It represents everything Cool Mate stands for: confidence, clarity, and keeping things cool.
Need more details? Check out our Logo page.
Using Our Brand
If you're writing about us, collaborating with us, or featuring us in any way, thank you! Please keep our branding clear, respectful, and kind — just like our product.
We ask that you:
- Use the 😎 emoji as our logo without modification
- Capitalize Cool Mate as two words, always
- Link to yoCoolMate.com when referencing us
- Avoid using our name or logo in misleading or commercial ways
Need Permission?
If you want to use the Cool Mate brand in a way that goes beyond fair use, just reach out. We’re cool, we promise.