Our Brand
Cool Mate looks like real life, not a textbook. Real video. Real voices. Confidence built 3 seconds at a time. Everything we make, write, and ship has to feel that way.
Our Personality
Smart. Friendly. Specific. A little playful. The mate who already learned English and has practical advice, not the teacher with red pen.
Our Voice
Outcome first. Specific over clever. Short sentences, then a longer one to breathe. Short again. We name what the learner will be able to do, then show how it works. No filler, no guilt, no daily quests.
Our Logo
Confident, clear, unmistakable. The face Cool Mate wears on every app store, watch face, and bot avatar.
Need files and sizes? Grab them on the Logo page.
Using Our Brand
Writing about us? Collaborating? Featuring us? Thank you. Keep the brand clean and the spirit intact.
Please:
- Use the official logo without modification
- Capitalize Cool Mate as two words, always
- Link to yoCoolMate.com when referencing us
- Avoid using our name or logo in misleading or commercial ways
Need Permission?
Going beyond fair use? Reach out. We say yes more often than not.