B2verb 1K

Assure

🇬🇧 UK /["/əˈʃʊə(r)//əˈʃɔː(r)/","/əˈʃʊəz//əˈʃɔːz/","/əˈʃʊəd//əˈʃɔːd/","/əˈʃʊərɪŋ//əˈʃɔːrɪŋ/"]/ 🇺🇸 US /["/əˈʃʊr/","/əˈʃʊrz/","/əˈʃʊrd/","/əˈʃʊrɪŋ/"]/

Meaning of Assure

to tell somebody that something is definitely true or is definitely going to happen, especially when they have doubts about it

In simple words: To make someone feel sure about something

Assure in a sentence

• I assure you that everything will be fine.
• Please assure me that you will attend the meeting.
• She assured him of her support during difficult times.
• The manager needed to assure the clients of their safety.
• They assured us that the product is of the highest quality.
• The results assure a successful outcome for the project.
• His calm demeanor assured the team that they would succeed.
• If you need help, I can assure you that I'm here for you.

How to use Assure

Use 'assure' when you want to promise someone that something is true or will happen. It’s often used in more formal situations. Avoid using it in casual conversations where simpler verbs like 'tell' or 'say' might fit better.

Grammar pattern

assure + object + that-clause

Memory hint

Think of 'assure' as 'Assure you can be sure!' - a reassurance.

Related words

Collocations with Assure

• can
• hasten to
• of
• let me assure you

Synonyms for Assure

• guarantee

Opposites of Assure

• doubt
• disprove
• deny

Common mistakes with Assure

• Confused with 'ensure' which means to make certain something happens.
• Using it without a direct object; 'I assure that...' is incorrect.
• Mixing up 'assure' with 'insure' which relates to insurance.

Frequently asked questions about Assure

What does Assure mean?

To make someone feel sure about something

What is the definition of Assure?

to tell somebody that something is definitely true or is definitely going to happen, especially when they have doubts about it

How do you use Assure in a sentence?

I assure you that everything will be fine.

Can you give another example of Assure?

Please assure me that you will attend the meeting.

What are synonyms for Assure?

Common alternatives include guarantee.

What is the opposite of Assure?

Opposite meanings include doubt, disprove, deny.

What words go with Assure?

It commonly pairs with can, hasten to, of, let me assure you.

What are common mistakes when using Assure?

Confused with 'ensure' which means to make certain something happens. Using it without a direct object; 'I assure that...' is incorrect. Mixing up 'assure' with 'insure' which relates to insurance.

How do you pronounce Assure?

US: /["/əˈʃʊr/","/əˈʃʊrz/","/əˈʃʊrd/","/əˈʃʊrɪŋ/"]/, UK: /["/əˈʃʊə(r)//əˈʃɔː(r)/","/əˈʃʊəz//əˈʃɔːz/","/əˈʃʊəd//əˈʃɔːd/","/əˈʃʊərɪŋ//əˈʃɔːrɪŋ/"]/. Listen to the audio above to hear native pronunciation.

When should I use Assure?

Use 'assure' when you want to promise someone that something is true or will happen. It’s often used in more formal situations. Avoid using it in casual conversations where simpler verbs like 'tell' or 'say' might fit better.

What CEFR level is Assure?

"Assure" is at B2 level on the CEFR scale.