B1noun1K

Campaign

UK /["/kæmˈpeɪn/"]/US /["/kæmˈpeɪn/"]/

Definition

a series of planned activities that are intended to achieve a particular social, commercial or political aim

In simple words: A series of actions to achieve a goal, usually in advertising or politics.

Examples

  • The political campaign focused on improving healthcare and education.
  • She joined the charity campaign to raise awareness about climate change.
  • The advertising campaign was a huge success and increased sales.
  • After a long campaign, they finally achieved their goal of raising funds.
  • The military campaign was planned meticulously to ensure success.

Usage notes

Used in both political and marketing contexts. It's formal in political settings but can be neutral in business discussions. Avoid using it in casual conversations unless referring to a specific event.

Grammar pattern

campaign + object

Memory hint

Think of a 'camp' of people working together for a purpose, like a campaign.

Collocations

  • big
  • huge
  • major
  • begin
  • initiate
  • launch
  • begin
  • get underway
  • start
  • aide
  • manager
  • staffer
  • during a/​the campaign
  • campaign against
  • campaign by
  • a campaign of disobedience, misinformation, vilification, etc.
  • a plan of campaign
  • big
  • huge
  • major
  • begin
  • initiate
  • launch
  • begin
  • get underway
  • start
  • aide
  • manager
  • staffer
  • during a/​the campaign
  • campaign against
  • campaign by
  • a campaign of disobedience, misinformation, vilification, etc.
  • a plan of campaign

Synonyms

  • initiative
  • drive
  • operation
  • movement
  • effort

Antonyms

  • inaction
  • retreat

Common mistakes

  • Confused with 'company' - they have different meanings.
  • Using 'campaign' as a verb incorrectly - it's primarily a noun.
  • Mixing up 'campaign' with 'compaign' - the latter is a common misspelling.