B1noun1K

Trend

UK /["/trend/"]/US /["/trend/"]/

Definition

a general direction in which a situation is changing or developing

In simple words: A general direction or style that is becoming popular.

Examples

  • The current trend in fashion is to wear oversized clothes.
  • There is a growing trend towards more sustainable energy sources.
  • Social media often sets the trend for what is popular among young people.
  • He's been noticing a trend in the data that suggests rising temperatures globally.
  • The trend of remote work has increased dramatically since the pandemic.

Usage notes

Use 'trend' when discussing changes in fashion, behavior, or opinions over time. It is appropriate in both casual and business contexts, but may sound less formal in academic writing.

Grammar pattern

trend + object

Memory hint

Think of 'trend' as a 'bend' in style — it curves towards what people like.

Collocations

  • strong
  • consistent
  • steady
  • begin
  • create
  • set
  • develop
  • emerge
  • continue
  • on trend
  • trend away from
  • trend for

Synonyms

  • style
  • fashion
  • movement
  • direction
  • tendency

Antonyms

  • decline
  • recession
  • stagnation

Common mistakes

  • Confusing 'trend' with 'fad'; a trend lasts longer than a fad.
  • Omitting 'the' when discussing a specific trend.
  • Using 'trends' as a verb instead of a noun.