B2noun 2K

Slogan

🇬🇧 UK /["/ˈsləʊɡən/"]/ 🇺🇸 US /["/ˈsləʊɡən/"]/

Meaning of Slogan

a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly

In simple words: A short, catchy phrase that brands use to promote their product or idea.

Slogan in a sentence

• an **advertising slogan**
• a **campaign slogan**
• The crowd began **chanting** anti-government **slogans**.
• T-shirts bearing anti-war slogans
• The ‘freedom to learn’ has become just another one of the government's empty slogans.
• The Left was still spouting old Marxist slogans.
• The principle is summed up by the slogan ‘Trade, not aid’.
• They fought the election on the slogan ‘The time has come’.
• They protested under the slogan ‘When women stop, everything stops!’

How to use Slogan

Used mainly in marketing and advertising contexts. It's appropriate for both formal business presentations and casual discussions about products. Less common in academic or technical writing.

Grammar pattern

slogan + verb (e.g., 'promote', 'develop')

Memory hint

Think of a logo that has a catchy line—like how a slogan is a catchy phrase!

Related words

Collocations with Slogan

• catchy
• snappy
• popular
• coin
• come up with
• invent
• go
• say
• on the slogan
• under a/​the slogan
• slogan for

Synonyms for Slogan

• tagline
• catchphrase
• phrase
• jingle
• mantra

Opposites of Slogan

• silence
• quiet
• inaction

Common mistakes with Slogan

• Confused with 'motto' – 'motto' is more about guiding principles.
• Using 'slogan' in a general conversation where a more specific term is needed.
• Assuming all phrases used in advertisements are slogans.

Frequently asked questions about Slogan

What does Slogan mean?

A short, catchy phrase that brands use to promote their product or idea.

What is the definition of Slogan?

a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly

How do you use Slogan in a sentence?

an **advertising slogan**

Can you give another example of Slogan?

a **campaign slogan**

What are synonyms for Slogan?

Common alternatives include tagline, catchphrase, phrase, jingle, mantra.

What is the opposite of Slogan?

Opposite meanings include silence, quiet, inaction.

What words go with Slogan?

It commonly pairs with catchy, snappy, popular, coin, come up with, invent, go, say, on the slogan, under a/​the slogan, slogan for.

What are common mistakes when using Slogan?

Confused with 'motto' – 'motto' is more about guiding principles. Using 'slogan' in a general conversation where a more specific term is needed. Assuming all phrases used in advertisements are slogans.

How do you pronounce Slogan?

US: /["/ˈsləʊɡən/"]/, UK: /["/ˈsləʊɡən/"]/. Listen to the audio above to hear native pronunciation.

When should I use Slogan?

Used mainly in marketing and advertising contexts. It's appropriate for both formal business presentations and casual discussions about products. Less common in academic or technical writing.

What CEFR level is Slogan?

"Slogan" is at B2 level on the CEFR scale.