B2noun2K

Slogan

UK /["/ˈsləʊɡən/"]/US /["/ˈsləʊɡən/"]/

Definition

a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly

In simple words: A short, catchy phrase that brands use to promote their product or idea.

Examples

  • an **advertising slogan**
  • a **campaign slogan**
  • The crowd began **chanting** anti-government **slogans**.
  • T-shirts bearing anti-war slogans
  • The ‘freedom to learn’ has become just another one of the government's empty slogans.
  • The Left was still spouting old Marxist slogans.
  • The principle is summed up by the slogan ‘Trade, not aid’.
  • They fought the election on the slogan ‘The time has come’.
  • They protested under the slogan ‘When women stop, everything stops!’

Usage notes

Used mainly in marketing and advertising contexts. It's appropriate for both formal business presentations and casual discussions about products. Less common in academic or technical writing.

Grammar pattern

slogan + verb (e.g., 'promote', 'develop')

Memory hint

Think of a logo that has a catchy line—like how a slogan is a catchy phrase!

Collocations

  • catchy
  • snappy
  • popular
  • coin
  • come up with
  • invent
  • go
  • say
  • on the slogan
  • under a/​the slogan
  • slogan for

Synonyms

  • tagline
  • catchphrase
  • phrase
  • jingle
  • mantra

Antonyms

  • silence
  • quiet
  • inaction

Common mistakes

  • Confused with 'motto' – 'motto' is more about guiding principles.
  • Using 'slogan' in a general conversation where a more specific term is needed.
  • Assuming all phrases used in advertisements are slogans.