Important vs That's gold to Professor Brand vs Valuable

When to use each in English, with meaning, register, and examples.

Important

Top 1,000 (very common)A1adjective

That's gold to Professor Brand

Beyond 10,000 (less common)

Valuable

Top 1,000 (very common)B1adjective
 ImportantThat's gold to Professor BrandValuable
Pronunciation🇬🇧 /["/ɪmˈpɔːtnt/"]/🇺🇸 /["/ɪmˈpɔːrtnt/"]/🇬🇧 //ðæts ɡoʊld tə prəˈfɛsər brænd//🇺🇸 //ðæts ɡoʊld tə prəˈfɛsər brænd//🇬🇧 /["/ˈvæljuəbl/"]/🇺🇸 /["/ˈvæljuəbl/"]/
MeaningSomething that matters a lot.This saying means something is very valuable or important.Something that is worth a lot or is important.
ExampleIt's important to drink enough water every day.When she presented her findings, it was clear that this idea was gold to Professor Brand.This painting is very valuable because of its historical significance.
RegisterNeutralNeutralNeutral
How commonTop 1,000 (very common)Beyond 10,000 (less common)Top 1,000 (very common)
CEFR levelA1-B1
Part of speechadjectiveadjective
Collocationsbe, seem, sound, extremely, fairly, very, for, to, be, seem, sound, extremely, fairly, very, for, toconsider it gold, worth its weight in gold, gold standard, goldmine of information, golden opportunitybe, look, become, extremely, fairly, very, be, prove, seem, extremely, fairly, very, as, for, to
Antonymsunimportant, trivial, insignificant-worthless, insignificant
Common mistakesConfusing with 'unimportant'—'not important' is the opposite., Using with nouns incorrectly—'important' only describes nouns, not verbs., Overusing—try varying language with synonyms to improve vocabulary.Using it in a casual context where more informal language is preferred., Confusing 'gold' with 'silver' in similar phrases., Misunderstanding the phrase's meaning as literal instead of metaphorical.Confusing 'valuable' with 'valueless' which means having no worth., Using 'valuable' to describe a person's character instead of skills or possessions., Omitting the noun after 'valuable' when using it in a sentence.
Usage notesUse 'important' for things that have significance or impact. It's appropriate in formal and informal contexts, but in very casual conversation, words like 'big deal' might be more appropriate.Use this phrase when you want to emphasize the importance of something. It's often used in discussions of ideas or concepts, especially in academic or serious conversations.Use 'valuable' when describing things that have worth, importance, or usefulness. It's appropriate in both spoken and written contexts, such as describing experiences, advice, or objects. Avoid using it in overly casual contexts where simpler words like 'good' or 'helpful' may fit better.

See it in real clips

Important
That's gold to Professor Brand
Valuable

Frequently asked questions: Important vs That's gold to Professor Brand vs Valuable

What's the difference between Important, That's gold to Professor Brand, and Valuable?

Important: Something that matters a lot. That's gold to Professor Brand: This saying means something is very valuable or important. Valuable: Something that is worth a lot or is important.

Which is more advanced: Important, That's gold to Professor Brand, and Valuable?

Valuable is the highest level, at B1, on the CEFR scale.

Can you show an example of each?

Important: It's important to drink enough water every day. That's gold to Professor Brand: When she presented her findings, it was clear that this idea was gold to Professor Brand. Valuable: This painting is very valuable because of its historical significance.

Can I use Important, That's gold to Professor Brand, and Valuable interchangeably?

Not always. Important, That's gold to Professor Brand, and Valuable are related and overlap in some contexts, but they differ in register, how common they are, and usage, so swapping one for another can change the meaning or tone. Check the differences above before substituting.

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