C1nounformal2K

Endorsement

UK /["/ɪnˈdɔːsmənt/"]/US /["/ɪnˈdɔːrsmənt/"]/

Definition

a public statement or action showing that you support somebody/something

In simple words: A public approval or support for something or someone.

Examples

  • The athlete received an endorsement from a major sportswear brand.
  • Her endorsement of the new policy helped it gain approval quickly.
  • The company sought an endorsement from a well-known environmental group.
  • He got a check with an endorsement on the back before cashing it at the bank.
  • Without the endorsement of his colleagues, his proposal might have failed.
  • She proudly displayed the endorsement from the charity on her website.
  • The driver added an endorsement to his license after completing the defensive driving course.
  • Political candidates often seek endorsements from influential figures to boost their campaigns.

Usage notes

This term is often used in business, politics, and marketing. It's appropriate in formal contexts but may feel out of place in casual conversation.

Grammar pattern

endorsement + of + object

Memory hint

Think 'end' as in 'to finish' and 'orse' as in 'horsey' - when you finish the race, you want approval!

Collocations

  • enthusiastic
  • full
  • overwhelming
  • be
  • constitute
  • imply
  • contract
  • deal
  • endorsement as
  • endorsement by
  • endorsement for
  • enthusiastic
  • full
  • overwhelming
  • be
  • constitute
  • imply
  • contract
  • deal
  • endorsement as
  • endorsement by
  • endorsement for

Synonyms

  • approval
  • support
  • backing
  • recommendation
  • validation

Antonyms

  • disapproval
  • rejection
  • criticism

Common mistakes

  • Confusing with 'endorse' which is the verb form.
  • Using it in informal contexts where simpler words like 'support' may be better.
  • Mispronouncing it or stressing the wrong syllable.