Advertising vs Marketing vs Promotion vs Publicity
Quando usar cada um em inglês, com significado, registro e exemplos.
Advertising
Marketing
Promotion
Publicity
| Advertising | Marketing | Promotion | Publicity | |
|---|---|---|---|---|
| Pronúncia | 🇬🇧 /["/ˈædvətaɪzɪŋ/"]/🇺🇸 /["/ˈædvərtaɪzɪŋ/"]/ | 🇬🇧 /["/ˈmɑːkɪtɪŋ/"]/🇺🇸 /["/ˈmɑːrkɪtɪŋ/"]/ | 🇬🇧 /["/prəˈməʊʃn/"]/🇺🇸 /["/prəˈməʊʃn/"]/ | 🇬🇧 /["/pʌbˈlɪsəti/"]/🇺🇸 /["/pʌbˈlɪsəti/"]/ |
| Significado | A atividade de divulgar produtos ou serviços para as pessoas.The activity of making products or services known to people. | The action of promoting and selling products or services. | Conseguir uma posição ou emprego melhor numa empresa.Getting a higher position or job in a company. | Informação destinada a atrair atenção para algo, como um evento ou um produto.Information intended to attract attention to something, like an event or a product. |
| Exemplo | Cigarette advertising has been banned. | Effective marketing strategies can significantly boost a company's sales. | She received a promotion at work and is now a senior manager. | The company gained a lot of publicity after launching its new product. |
| Registro | Neutro | Neutro | Neutro | Neutro |
| Quão comum | Top 1000 (muito comum) | Top 1000 (muito comum) | Top 2000 (comum) | Top 2000 (comum) |
| Nível CEFR | A2 | B1 | B2 | B2 |
| Classe gramatical | noun | noun | noun | noun |
| Colocações | advertising agency, advertising campaign, advertising budget, advertising space, online advertising | clever, effective, good, do, improve, campaign, exercise, strategy, in marketing, through marketing, with marketing, sales and marketing | rapid, internal, earn, gain, get, opportunities, prospects, race, promotion from, promotion to, chance of promotion, chances of promotion, rapid, internal, earn, gain, get, opportunities, prospects, race, promotion from, promotion to, chance of promotion, chances of promotion, special, marketing, sales, do | considerable, enormous, extensive, give somebody/something, gain, garner, surround something, publicity about, publicity for, publicity over, a blaze of publicity, a storm of publicity, the glare of publicity, advance, material, photograph, shot, publicity about, publicity for, a lack of publicity |
| Antônimos | silence, concealment, hiding | disregard, neglect | demotion, reduction | privacy, secrecy, obscurity |
| Erros comuns | Confusing 'advertisement' with 'advertising'., Using 'advertising' as a verb., Spelling it incorrectly as 'advrtising'. | Confusing with 'advertising', which is just a part of marketing., Using as a verb: 'I will market my product' should be 'I will do marketing for my product'., 'Marketing' should not be used without context — clarify what is being marketed. | Confused with 'promote' (verb form)., Incorrectly use 'promotion' as a verb., Mixing up 'promotion' with 'raise' (salary increase). | Mixing up 'publicity' with 'public' as a noun., Incorrectly using 'publicity' as a verb., Confusing 'publicity' with 'advertisement' as they are not entirely synonymous. |
| Notas de uso | Use 'publicidade' ao falar sobre marketing, especialmente em um contexto de negócios. É apropriado tanto na fala quanto na escrita, mas evite contextos casuais onde termos mais simples podem funcionar.Use 'advertising' when talking about marketing, especially in a business context. It's appropriate in both spoken and written English, but avoid casual contexts where simpler terms might work. | Used in business contexts to refer to strategies to attract customers. It may not fit in very casual conversations. | Use 'promoção' em contextos profissionais ao falar sobre avanço de carreira. Não é apropriado em conversas casuais ou em ambientes não relacionados ao trabalho.Use 'promotion' in professional contexts when discussing job advancement. It's not appropriate in casual conversation or non-work-related settings. | Use 'publicidade' para discutir promoção em contextos como publicidade ou reconhecimento público. É apropriado em discussões de negócios ou mídia, mas menos em conversas casuais.Use 'publicity' to discuss promotion in contexts like advertising or public recognition. It's appropriate in business or media discussions but less so in casual conversations. |
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Perguntas frequentes: Advertising vs Marketing vs Promotion vs Publicity
Qual é a diferença entre Advertising, Marketing, Promotion e Publicity?
Advertising: The activity of making products or services known to people. Marketing: The action of promoting and selling products or services. Promotion: Getting a higher position or job in a company. Publicity: Information intended to attract attention to something, like an event or a product.
Advertising, Marketing, Promotion e Publicity estão no mesmo nível CEFR?
Advertising: A2, Marketing: B1, Promotion: B2, Publicity: B2 na escala CEFR.
Que classe gramatical são Advertising, Marketing, Promotion e Publicity?
Advertising: noun, Marketing: noun, Promotion: noun, Publicity: noun.
Pode mostrar um exemplo de cada?
Advertising: Cigarette advertising has been banned. Marketing: Effective marketing strategies can significantly boost a company's sales. Promotion: She received a promotion at work and is now a senior manager. Publicity: The company gained a lot of publicity after launching its new product.
Posso usar Advertising, Marketing, Promotion e Publicity de forma intercambiável?
Nem sempre. Advertising, Marketing, Promotion e Publicity são relacionadas e às vezes se sobrepõem, mas diferem em registro, frequência e uso, então trocar uma pela outra pode mudar o sentido ou o tom. Veja as diferenças acima antes de substituir.