B2noun2K

Publicity

UK /["/pʌbˈlɪsəti/"]/US /["/pʌbˈlɪsəti/"]/

Definition

the attention that is given to somebody/something by newspapers, television, etc.

In simple words: Information intended to attract attention to something, like an event or a product.

Examples

  • The company gained a lot of publicity after launching its new product.
  • She sought publicity to promote her charity event.
  • Negative publicity can damage a brand's reputation.
  • The author's latest book received widespread publicity.
  • The actor enjoys a great deal of publicity wherever he goes.

Usage notes

Use 'publicity' to discuss promotion in contexts like advertising or public recognition. It's appropriate in business or media discussions but less so in casual conversations.

Grammar pattern

publicity + for/object

Memory hint

Think of 'publicity' as making something 'public' to create buzz.

Collocations

  • considerable
  • enormous
  • extensive
  • give somebody/​something
  • gain
  • garner
  • surround something
  • publicity  about
  • publicity  for
  • publicity  over
  • a blaze of publicity
  • a storm of publicity
  • the glare of publicity
  • advance
  • material
  • photograph
  • shot
  • publicity  about
  • publicity  for
  • a lack of publicity

Synonyms

  • promotion
  • advertising
  • exposure
  • public attention
  • notoriety

Antonyms

  • privacy
  • secrecy
  • obscurity

Common mistakes

  • Mixing up 'publicity' with 'public' as a noun.
  • Incorrectly using 'publicity' as a verb.
  • Confusing 'publicity' with 'advertisement' as they are not entirely synonymous.