Marketing vs Publicity

Quando usar cada um em inglês, com significado, registro e exemplos.

Marketing

Top 1000 (muito comum)B1noun

Publicity

Top 2000 (comum)B2noun
Mais comum: Marketing
 MarketingPublicity
Pronúncia🇬🇧 /["/ˈmɑːkɪtɪŋ/"]/🇺🇸 /["/ˈmɑːrkɪtɪŋ/"]/🇬🇧 /["/pʌbˈlɪsəti/"]/🇺🇸 /["/pʌbˈlɪsəti/"]/
SignificadoThe action of promoting and selling products or services.Information intended to attract attention to something, like an event or a product.
ExemploEffective marketing strategies can significantly boost a company's sales.The company gained a lot of publicity after launching its new product.
RegistroNeutroNeutro
Quão comumTop 1000 (muito comum)Top 2000 (comum)
Nível CEFRB1B2
Classe gramaticalnounnoun
Colocaçõesclever, effective, good, do, improve, campaign, exercise, strategy, in marketing, through marketing, with marketing, sales and marketingconsiderable, enormous, extensive, give somebody/​something, gain, garner, surround something, publicity  about, publicity  for, publicity  over, a blaze of publicity, a storm of publicity, the glare of publicity, advance, material, photograph, shot, publicity  about, publicity  for, a lack of publicity
Antônimosdisregard, neglectprivacy, secrecy, obscurity
Erros comunsConfusing with 'advertising', which is just a part of marketing., Using as a verb: 'I will market my product' should be 'I will do marketing for my product'., 'Marketing' should not be used without context — clarify what is being marketed.Mixing up 'publicity' with 'public' as a noun., Incorrectly using 'publicity' as a verb., Confusing 'publicity' with 'advertisement' as they are not entirely synonymous.
Notas de usoUsed in business contexts to refer to strategies to attract customers. It may not fit in very casual conversations.Use 'publicity' to discuss promotion in contexts like advertising or public recognition. It's appropriate in business or media discussions but less so in casual conversations.

Perguntas frequentes: Marketing vs Publicity

Qual é a diferença entre Marketing e Publicity?

Marketing: The action of promoting and selling products or services. Publicity: Information intended to attract attention to something, like an event or a product.

Qual é mais comum: Marketing e Publicity?

Marketing é a mais comum no inglês do dia a dia.

Qual é mais avançada: Marketing e Publicity?

Publicity é o nível mais alto, em B2, na escala CEFR.

Marketing e Publicity estão no mesmo nível CEFR?

Marketing: B1, Publicity: B2 na escala CEFR.

Que classe gramatical são Marketing e Publicity?

Marketing: noun, Publicity: noun.

Pode mostrar um exemplo de cada?

Marketing: Effective marketing strategies can significantly boost a company's sales. Publicity: The company gained a lot of publicity after launching its new product.

Posso usar Marketing e Publicity de forma intercambiável?

Nem sempre. Marketing e Publicity são relacionadas e às vezes se sobrepõem, mas diferem em registro, frequência e uso, então trocar uma pela outra pode mudar o sentido ou o tom. Veja as diferenças acima antes de substituir.

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