Cool MateAssurance
UK /["/əˈʃʊərəns//əˈʃɔːrəns/"]/US /["/əˈʃʊrəns/"]/
Definition
a statement that something will certainly be true or will certainly happen, particularly when there has been doubt about it
In simple words: A promise that something will happen or be true.
Examples
- The company offered an assurance that their products were of the highest quality.
- She spoke with such assurance that everyone believed her.
- His assurance made the team feel more confident about the project's success.
- The contract includes an assurance of timely delivery.
- They needed the assurance of safety before proceeding with the adventure.
Usage notes
Often used in business or legal contexts when making promises or guarantees. Not commonly used in casual conversations.
Grammar pattern
offer + assurance
Memory hint
Sounds like 'a-sure-ance' — imagine someone assuring you with a confident smile.
Collocations
- absolute
- categorical
- clear
- have
- give somebody
- make
- assurance about
- assurance by
- assurance from
- despite assurances
- calm
- quiet
- great
- have
- show
Synonyms
- guarantee, promise
- confidence
Antonyms
- doubt
- uncertainty
- insecurity
Common mistakes
- Confused with 'insure' or 'ensure'
- Used in informal situations where simpler words would be better
- Mispronunciation, especially stressing the wrong syllable