A2noun1K

Quality

UK /["/ˈkwɒləti/"]/US /["/ˈkwɑːləti/"]/

Definition

the standard of something when it is compared to other things like it; how good or bad something is

In simple words: How good or bad something is.

Examples

The quality of this fabric is very high, making it a great choice for clothing.
We need to ensure the quality of our products meets customer expectations.
Her work is known for its excellent quality, which is why she has so many clients.
Quality is more important than quantity when it comes to educational materials.
The restaurant is famous for the quality of its food and service.

Usage notes

Use 'quality' when talking about the standard of something. It's appropriate in both formal and informal contexts, but be careful not to confuse it with quantity, which refers to how much there is.

Grammar pattern

standalone noun

Memory hint

Think of 'quality' as 'qua-lity' — imagine a quality checker with a magnifying glass inspecting details.

Collocations

excellent
exceptional
good
maintain
enhance
improve
vary
improve
go down
control
assurance
standards
of…quality
quality of life
excellent
exceptional
good
maintain
enhance
improve
vary
improve
go down
control
assurance
standards
of…quality
quality of life
admirable
desirable
endearing
have
possess
display
admirable
desirable
endearing
have
possess
display

Synonyms

excellence

Antonyms

inferiority
poor quality
badness

Common mistakes

'Quality' vs 'qualities': Confusing the term referring to standard with the plural form referring to characteristics.
Using 'quality' as a verb: The word 'quality' is only a noun.
Saying 'good quality' too often: Try varying your descriptions to avoid repetition.