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Goodwill

UK //ɡʊdˈwɪl//US //ɡʊdˈwɪl//

Definition

A friendly or positive feeling towards others, often shown through support or kindness.

In simple words: A friendly feeling towards others or support for them.

Examples

  • The company's reputation improved due to its longstanding goodwill in the community.
  • She donated to the charity out of goodwill and a desire to help others.
  • Goodwill between the two countries has facilitated better trade agreements.
  • The merger was successful because of the goodwill the two firms had built over years.
  • Their goodwill gesture was appreciated by everyone at the event.

Usage notes

Used in both business and personal contexts. It's appropriate in formal discussions about charity or reputation, but can be casual in social settings.

Grammar pattern

standalone noun

Memory hint

Think of 'good will' as expressing a caring attitude.

Collocations

  • goodwill gesture
  • goodwill ambassador
  • goodwill hunting
  • goodwill negotiation
  • goodwill towards others

Synonyms

  • benevolence
  • charity
  • kindness
  • favor
  • support

Common mistakes

  • Confused with 'will' as in future tense.
  • Often used incorrectly as a verb instead of as a noun.
  • 'Goodwill' is sometimes mistaken for just any goodwill gesture, overlooking its significance in business.