B1noun1K

Marketing

UK /["/ˈmɑːkɪtɪŋ/"]/US /["/ˈmɑːrkɪtɪŋ/"]/

Definition

the activity of presenting, advertising and selling a company’s products or services in the best possible way

In simple words: The action of promoting and selling products or services.

Examples

  • Effective marketing strategies can significantly boost a company's sales.
  • She studied marketing to understand consumer behavior better.
  • The art of marketing is not just selling; it's about connecting with your audience.
  • In today's digital world, online marketing is essential for any business.
  • The marketing team developed an impressive campaign for the product launch.

Usage notes

Used in business contexts to refer to strategies to attract customers. It may not fit in very casual conversations.

Grammar pattern

standalone noun

Memory hint

Think of 'market' + 'ing' — like going to the market to sell your goods.

Collocations

  • clever
  • effective
  • good
  • do
  • improve
  • campaign
  • exercise
  • strategy
  • in marketing
  • through marketing
  • with marketing
  • sales and marketing

Synonyms

  • promotion
  • advertising
  • publicity
  • branding
  • merchandising

Antonyms

  • disregard
  • neglect

Common mistakes

  • Confusing with 'advertising', which is just a part of marketing.
  • Using as a verb: 'I will market my product' should be 'I will do marketing for my product'.
  • 'Marketing' should not be used without context — clarify what is being marketed.