A2noun1K

Advertising

UK /["/ˈædvətaɪzɪŋ/"]/US /["/ˈædvərtaɪzɪŋ/"]/

Definition

the activity and industry of advertising things to people on television, in newspapers, on the internet, etc.

In simple words: The activity of making products or services known to people.

Examples

  • Cigarette advertising has been banned.
  • **radio/TV/online advertising**
  • Paid advertising on social media is an assured way to reach out to customers.
  • The company's print and digital advertising rose compared with the same period a year ago.
  • a career in advertising
  • Val works for an **advertising agency** *(= a company that designs advertisements)*.
  • A good **advertising campaign** will increase our sales.
  • She is a successful advertising executive.
  • We were very happy with our advertising strategy last year.

Usage notes

Use 'advertising' when talking about marketing, especially in a business context. It's appropriate in both spoken and written English, but avoid casual contexts where simpler terms might work.

Grammar pattern

standalone noun

Memory hint

Think of 'ad' for advertisement - plus 'vertise' like 'advertisement'.

Collocations

  • advertising agency
  • advertising campaign
  • advertising budget
  • advertising space
  • online advertising

Synonyms

  • marketing
  • promotion
  • publicity
  • propaganda
  • endorsement

Antonyms

  • silence
  • concealment
  • hiding

Common mistakes

  • Confusing 'advertisement' with 'advertising'.
  • Using 'advertising' as a verb.
  • Spelling it incorrectly as 'advrtising'.