B1noun1K

Brand

UK /["/brænd/"]/US /["/brænd/"]/

Definition

a type of product, service, etc. made or offered by a particular company under a particular name

In simple words: A name or symbol that represents a product or company.

Examples

The brand of the car you choose can significantly affect its resale value.
Apple is a well-known brand recognized worldwide for its technology products.
Many people are loyal to a specific brand because they trust its quality.
She decided to start her own clothing brand after years of working in fashion.
The brand logo is easy to recognize and has a strong identity.
He will brand the cattle to mark his ownership.
The company wanted to brand itself as environmentally friendly.
They plan to brand their new line of organic products with a unique name.

Usage notes

Used in business and marketing contexts. Avoid using it in casual conversations unless discussing products or advertising.

Grammar pattern

brand + object

Memory hint

Think of 'brand' like a 'badge' that shows what a product is.

Collocations

leading
major
premium
identity
image
name
brand of
particular
peculiar
special

Synonyms

label
trademark
name
logo
badge

Antonyms

generic
unbranded

Common mistakes

Confused with 'band' — remember, a brand is a product name.
Using 'brand' as a verb incorrectly — 'to brand' refers to creating a brand, not just naming it.
Saying 'brands' when referring to one specific brand.