B2noun2K

Objective

UK /["/əbˈdʒektɪv/"]/US /["/əbˈdʒektɪv/"]/

Definition

something that you are trying to achieve

In simple words: Something that is based on facts and not influenced by feelings.

Examples

  • The main objective of the project is to improve customer satisfaction.
  • In order to succeed, you must have a clear objective in mind.
  • His objective was to complete the task ahead of the deadline.
  • In sports, winning is often seen as the primary objective.
  • An objective view of the situation is crucial for making a fair decision.

Usage notes

Use 'objective' when talking about decisions, assessments, or statements that are not biased. In contrast, avoid it when discussing personal feelings or subjective opinions.

Grammar pattern

adjective + noun

Memory hint

Think of 'objective' as a target you aim at — it's all about facts, not feelings.

Collocations

  • first
  • key
  • main
  • have
  • accomplish
  • achieve
  • in an/​the objective
  • objective of

Synonyms

  • goal

Antonyms

  • subjective
  • biased
  • personal

Common mistakes

  • Confused with 'subjective' — remember 'objective' means based on facts.
  • Using it to describe personal beliefs or feelings.
  • Mistaking it as a noun rather than primarily an adjective.