B1verb 1K

Promote

UK //prəˈməʊt// US //prəˈmoʊt// Pronunciation

Definition

To support or advertise something to increase its popularity or success.

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In simple words: To help something become more popular or successful.

Examples

• They plan to promote the new product with a big advertisement campaign.
• She was promoted to manager after showing great leadership skills.
• The charity event aims to promote awareness about climate change.
• Companies often use social media to promote their services.
• He was promoted for his exceptional work performance this year.

Usage notes

Used in business or marketing contexts. Can also refer to raising someone's status, like a promotion at work.

Grammar pattern

promote + object

Memory hint

Think of a 'promo' to remember 'promote' - a promotional ad helps things grow!

Collocations

• promote products
• promote a brand
• promote an event
• promote awareness
• promote a campaign

Synonyms

• advertise
• endorse
• boost
• advocate
• publicize

Antonyms

• discourage
• diminish
• reduce

Common mistakes

• Confused with 'provoke' - they have different meanings.
• 'Promote' is often misused with inanimate objects; it typically refers to ideas or people.