B2noun2K

Incentive

UK /["/ɪnˈsentɪv/"]/US /["/ɪnˈsentɪv/"]/

Definition

something that encourages you to do something

In simple words: A reason or motivation to do something.

Examples

The company offered a financial incentive to encourage employees to reach their sales targets.
Many governments provide tax incentives to promote eco-friendly practices among citizens.
The incentive to improve productivity is often linked to bonuses and rewards.
Some students need extra incentive to finish their assignments on time.
The promise of a promotion served as a strong incentive for her to work harder.

Usage notes

Commonly used in business or psychology contexts. Avoid in casual conversations unless discussing motivation or rewards.

Grammar pattern

incentive + to + verb

Memory hint

Think of 'in' as 'in' and 'centive' as 'scent' — the scent that brings you in like a good reward.

Collocations

big
generous
good
act as
be
have
plan
programme/program
scheme
incentive to
have every incentive
a lack of incentive
big
generous
good
act as
be
have
plan
programme/program
scheme
incentive to
have every incentive
a lack of incentive

Synonyms

motivation
encouragement
enticement
reward
stimulus

Antonyms

deterrent
disincentive

Common mistakes

Confused with 'incentives' as a singular noun.
Using it without a specific action (e.g., saying 'incentive' instead of 'incentive to do something').
Overusing it in informal contexts.