C2adverb5K

Wholesale

UK //ˈhəʊl.seɪl//US //ˈhoʊl.seɪl//

Definition

Selling goods in large quantities, typically at reduced prices.

In simple words: Selling goods in large amounts, usually at lower prices.

Examples

  • Retailers buy products at wholesale prices to make a profit.
  • The store offers wholesale discounts for bulk purchases.
  • He decided to sell his homemade products wholesale to local businesses.
  • The wholesale market is a great place to find inexpensive goods.
  • Buying wholesale can significantly reduce costs for retailers.

Usage notes

Used mostly in business contexts; it's not appropriate for casual conversation. Typically refers to bulk buying and selling.

Grammar pattern

standalone adjective

Memory hint

Wholesale sounds like 'whole sale'; think of buying a whole lot at a sale.

Collocations

  • wholesale prices
  • wholesale trade
  • wholesale suppliers
  • wholesale market
  • purchase wholesale

Synonyms

  • bulk sale
  • mass sale
  • large-scale sale

Antonyms

  • retail

Common mistakes

  • Confused with 'retail' (selling to individual customers).
  • Incorrectly used to describe anything sold, when it specifically refers to bulk sales.