B2verb2K

Ensure

UK /["/ɪnˈʃʊə(r)//ɪnˈʃɔː(r)/","/ɪnˈʃʊəz//ɪnˈʃɔːz/","/ɪnˈʃʊəd//ɪnˈʃɔːd/","/ɪnˈʃʊərɪŋ//ɪnˈʃɔːrɪŋ/"]/US /["/ɪnˈʃʊr/","/ɪnˈʃʊrz/","/ɪnˈʃʊrd/","/ɪnˈʃʊrɪŋ/"]/

Definition

to make sure that something happens or is definite

In simple words: To make sure something happens or is true.

Examples

  • Please ensure that all doors are locked before leaving the building.
  • We need to ensure that the project is completed on time.
  • To ensure a smooth operation, follow the provided guidelines carefully.
  • I just want to ensure everyone understands the new policy.
  • It is important to ensure the quality of the product meets our standards.

Usage notes

Use 'ensure' when you want to guarantee an outcome or confirm safety. It's appropriate in both spoken and written contexts, though more commonly in formal writing. Avoid using 'ensure' in casual conversations where simpler words like 'make sure' might be more fitting.

Grammar pattern

ensure + object

Memory hint

Think of 'ensure' as 'in sure', meaning making certain.

Collocations

  • practically
  • virtually
  • effectively
  • must
  • aim to
  • try to
  • an attempt to ensure something
  • efforts to ensure something
  • measures to ensure something

Synonyms

  • guarantee
  • secure
  • confirm
  • assure
  • verify

Antonyms

  • neglect
  • ignore

Common mistakes

  • Confused with 'insure' which relates to insurance.
  • Used incorrectly as a standalone verb without an object.
  • Mispronounced as 'en-sure' instead of 'en-shur'.