A2noun1K

Advertisement

UK /["/ədˈvɜːtɪsmənt/"]/US /["/ˌædvərˈtaɪzmənt/"]/

Definition

a notice, picture or film telling people about a product, job or service

In simple words: A message that tries to sell something.

Examples

  • a newspaper/television advertisement
  • an online advertisement
  • You can place an advertisement on a classifieds website.
  • Television and radio refused to carry advertisements for the album.
  • We placed advertisements in a number of national newspapers.
  • She ran a full-page advertisement on the back page of the newspaper.
  • Dirty streets and homelessness are no advertisement for a prosperous society.
  • He's a walking advertisement for healthy living.
  • We are employing an assistant to help with the advertisement of the group’s activities.

Usage notes

Commonly used in both spoken and written contexts. Suitable for businesses, media, and public announcements. Avoid using in informal conversations.

Grammar pattern

advertisement + object (e.g., advertisement for a product)

Memory hint

Think of 'add' and 'vertise' like adding a notice to sell.

Collocations

  • good
  • discreet
  • misleading
  • place
  • put
  • take out
  • appear
  • say something
  • show something
  • in a/​the advertisement
  • advertisement for

Synonyms

  • ad
  • commercial
  • promotion
  • announcement
  • publicity

Antonyms

  • disregard
  • silence

Common mistakes

  • Confusing with 'ad' as a separate term when both refer to the same thing.
  • Using 'advertisement' when discussing sponsorships, which might require different vocabulary.
  • Mispronouncing it as 'avertisement' instead of 'advertisement'.