C1verb2K

Endorse

UK /["/ɪnˈdɔːs/","/ɪnˈdɔːsɪz/","/ɪnˈdɔːst/","/ɪnˈdɔːsɪŋ/"]/US /["/ɪnˈdɔːrs/","/ɪnˈdɔːrsɪz/","/ɪnˈdɔːrst/","/ɪnˈdɔːrsɪŋ/"]/

Definition

to say publicly that you support a person, statement or course of action

In simple words: To approve or support something or someone.

Examples

  • I wholeheartedly endorse his remarks.
  • Members of all parties endorsed a ban on land mines.
  • The government has broadly endorsed the research paper.
  • The newspaper has formally endorsed the Democratic candidate.
  • The plan does not explicitly endorse the private ownership of land.
  • I wonder how many celebrities actually use the products they endorse.
  • You risk having your licence endorsed.

Usage notes

Often used in contexts where someone supports a product, idea, or candidate. More formal than 'back' but still widely accepted. Not typically used in casual conversation without specific context.

Grammar pattern

endorse + object

Memory hint

Think of 'end-orse' like a horse that carries the message of approval.

Collocations

  • enthusiastically
  • heartily
  • strongly
  • fail to
  • refuse to

Synonyms

  • support
  • back
  • advocate
  • recommend
  • approve

Antonyms

  • oppose
  • reject
  • disapprove

Common mistakes

  • Confusing with 'endorsement' which is the noun form.
  • Using in contexts where 'promote' is more appropriate.
  • Misusing the preposition, often putting 'to' before the object.