B2noun2K

Logo

UK /["/ˈləʊɡəʊ/"]/US /["/ˈləʊɡəʊ/"]/

Definition

a printed design or symbol that a company or an organization uses as its special sign

In simple words: A symbol or design used to represent a company or brand.

Examples

  • All over the world there are red and white paper cups bearing the company logo.
  • His jacket sports the logo of the Giants.
  • She wore the logo of the sponsoring company.
  • The company has a distinctive logo that makes it well known.
  • a red shirt with the team logo on it
  • the logo for the World Cup

Usage notes

Used in business and marketing contexts. It's appropriate for discussions about branding, design, and advertising. Avoid in very casual conversations where branding is irrelevant.

Grammar pattern

standalone noun

Memory hint

Think of a 'logo' as a unique badge that identifies a store.

Collocations

  • distinctive
  • official
  • brand
  • bear
  • carry
  • display
  • logo for
  • logo of

Synonyms

  • symbol
  • emblem
  • design
  • trademark

Antonyms

  • generic symbol
  • plain text

Common mistakes

  • Confused with 'emblem' - an emblem can be a broader representation, not specifically a company's design.
  • Mispronouncing it - some learners say 'loh-go' instead of 'loh-goh'.
  • Using it to refer to anything that represents a group, rather than specifically a design.