B1noun1K

Discount

UK /["/ˈdɪskaʊnt/"]/US /["/ˈdɪskaʊnt/"]/

Definition

an amount of money that is taken off the usual cost of something

In simple words: A reduction in the price of something.

Examples

  • I received a 20% discount on my new shoes.
  • The store is offering a discount this weekend for all customers.
  • You can save a lot of money during the discount season.
  • They decided to discount the prices to attract more customers.
  • Don't forget to use the discount code at checkout!

Usage notes

Use 'discount' when talking about sales, promotions, or lower prices. It's appropriate in stores, online shopping, or when discussing offers. Avoid in formal writing unless referencing specific financial topics.

Grammar pattern

discount + object

Memory hint

Think of 'dis' as 'this' in a discount, where you save on 'this' item.

Collocations

  • big
  • deep
  • generous
  • allow somebody
  • give (somebody)
  • offer (somebody)
  • card
  • coupon
  • voucher
  • at a discount
  • discount of
  • discount on
  • a rate of discount

Synonyms

  • reduction

Antonyms

  • surcharge
  • markup

Common mistakes

  • Confused with 'price cut' – remember 'discount' is a specific term
  • Using the wrong preposition – it's 'discount on' or 'discount for'
  • Mispronouncing – remember the first syllable is 'dis', not 'diss'