B2verb1K

Launch

UK /["/lɔːntʃ/","/ˈlɔːntʃɪz/","/lɔːntʃt/","/ˈlɔːntʃɪŋ/"]/US /["/lɔːntʃ/","/ˈlɔːntʃɪz/","/lɔːntʃt/","/ˈlɔːntʃɪŋ/"]/

Definition

to start an activity, especially an organized one

In simple words: To start or send something, especially into the air or space.

Examples

  • The company plans to launch a new product next month.
  • They intend to launch a campaign to promote recycling in the community.
  • The rocket will launch at 3 PM from the space center.
  • He decided to launch a website to showcase his art.
  • After years of development, the team was excited to finally launch the app.
  • She watched the birds launch into the sky at sunrise.
  • The athlete will launch the javelin during the competition.

Usage notes

Use 'launch' in a business or technological context to describe starting a project or product. It's also appropriate when sending rockets or ships. Avoid using it in overly casual situations.

Grammar pattern

launch + object

Memory hint

Think of a rocket 'launching' into the sky. Both start with 'l'.

Collocations

  • launch a product
  • launch a campaign
  • launch into space
  • launch an initiative
  • launch a website

Synonyms

  • initiate
  • start
  • introduce
  • unleash
  • set in motion

Antonyms

  • land
  • withdraw
  • cease

Common mistakes

  • Confused with 'lunche' as in a meal.
  • Used incorrectly as a noun when referring to a launch event.
  • Mispronounced or pronounced as 'lunch' instead of 'launch'.